Snap Fashion App launched by Surbiton student Jenny Griffiths
By Surbiton People | Tuesday, October 09, 2012, 15:18
A Surbiton student hopes to revolutionise the high street shopping experience with her new app Snap Fashion.
Snap Fashion was developed by Surbiton student Jenny Griffiths
Jenny Griffiths, 25, aims to make finding women's clothes a lot easier at the touch of a button.
Jenny, who studied computer science Bristol University, was inspired by the challenge of tracking down styles worn by friends.
It means that if you're walking down the high street, sitting in a cafe or even looking through a magazine and you see a piece of clothing you like the look of, all you have to do is take a picture and Snap Fashion will search the shops for that item or similar styles.
Within three weeks she's had more than one thousand downloads and more than one hundred retailers have unloaded their catalogues - and all from her Surbiton bedroom.
I met Jenny at Liddiards Cafe to find out more about Snap Fashion and the inspiration behind the smartphone app.
"I don't know what to buy when I'm shopping, which is why I made the app," she said.
Jenny explained how she had 'accidentally' won competitions at university for her innovative idea, and decided to pursue it full time.
It was so refreshing to meet a young twenty-something who has come up with something new and exciting in this current economic climate.
Her enterprise has exploded so much so that she's thinking of conquering the US with her new idea, and even integrating a body shape camera so you can get the best fit of clothing.
I asked her what fashion advice would she give me, and she told me I would have to use the app.
Which is handy, because she told me that a men's version is being launched in the New Year.